Anchor Text Explained

3/15/2012
By
I post a lot on Facebook and Twitter about social media. But if you’re interested in getting more quality traffic to your site through search engines such as Google and Bing, then working on search engine optimization (SEO) is still very important.

There are basically 2 major categories of SEO: 1) On-site optimization which involves building in keywords, properly structuring content and other factors and 2) Off-site link building. A key component to #2 is optimizing what is called anchor text. That is the text that a person sees as a link pointing to your site. The intricacies of anchor text can be hard to grasp and for me to explain. But this video by Rand Fishkin of Seomoz provides a clear tutorial on what anchor text is, why it’s important and how to go about getting links with properly formed text. Enjoy!

Wistia

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3 Responses to Anchor Text Explained

  1. 3/21/2012 at 6:08 am

    I must say that if you go to my “Cancerous Zeitgeist” blog and look up my posts on keyword fun, you’ll see some of the most disturbing and hilarious searches people have done that have brought them to my site. If that doesn’t speak to the strength of searches, nothing does.

  2. 6/6/2013 at 1:59 am

    Yesterday, while I was at work, my cousin stole my iphone and
    tested to see if it can survive a 25 foot drop, just so she can be a youtube
    sensation. My apple ipad is now destroyed and she has 83
    views. I know this is completely off topic but I had to
    share it with someone!

  3. 6/17/2013 at 10:33 pm

    Thanks for some other informative blog. The place else may just I am
    getting that kind of info written in such a perfect method?
    I’ve a challenge that I’m simply now operating on, and I have been at the look out for such info.

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