I post a lot on Facebook and Twitter about social media. But if you’re interested in getting more quality traffic to your site through search engines such as Google and Bing, then working on search engine optimization (SEO) is still very important. There are basically 2 major categories of SEO: 1) On-site optimization which involves building in keywords, properly structuring content and other factors and 2) Off-site link building. A key component to #2...
Well, at times at least this one seems moribund. But as a form I think the blog is alive and thriving in spite of all the new forms of self-expression that have exploded recently. I asked this question as sort of a straw man to anchor my latest Tech Beat article which appears today in the Times-Standard. In that article I gave some tips on how to make an effective blog. I also promised...
In my most recent Tech Beat article I included a reference to Gary Vaynerchuck’s Crush It! It was sort of a mini-review within a longer article. I thought I’d give the book more thorough treatment here where word count is not an issue. If you are looking for a blueprint for building a successful online business, you should consider reading this small (148 pp) book. It’s both inspiring and cautionary. If you can absorb...
Some people think social media is a fad. It’s possible that the tools we know today such as Facebook, Twitter, LinkedIn and so many others are fads. But is the trend itself going to fade? What do you think? Is it a fad a powerful shift in the way we communicate and consume information and goods? Technorati Tags: consumers, fads, marketing, Social Media, social networking, trends
Sure. For what search term? I don’t do a lot of pure SEO/SEM work. Why? Because I ask too many questions that clients can’t or won’t answer: For what term(s) do you want to be highly ranked? Isn’t the real goal to make more sales or get qualified leads? What kind of traffic are you currently getting? What are your expectations? How much of that traffic comes from organic search results? Where else do...
My hotel is only 5 blocks from the Verizon Convention Center in Washington, D.C. So it’s an easy walk in the cold morning sun. But today, day 2 of Drupalcon, as I got to the Convention Center door I realized I forgot my pass to Drupalcon. So I hiked back to the hotel, and the back to the center. 15 blocks already today. So far this morning I’ve been to a session on the...
Movement on Still Water The equipment thing is a huge hassle. First, of course, are the boats themselves. I understand there is a new contraption that lifts your boats to the top of your vehicle, but I still hoist mine on the rack with my arms and back, tip them on their sides then have to climb up on the truck tires to get the straps over the boat and cinch it down. Then...
This weeks RTC meeting is a little different and should be lots of fun. The featured speaker will be Jessica Gillette of Fortuna based C. Crane Co. Gillette will spotlight some of C. Crane’s newest gadgets, including a wi-fi radio that picks up web stations (11,000+ stations at current) and plays them at a nice fidelity, and their LED lighting system, which produces the equivalent of 60 watts at 7-9 watts and doesn’t contain...
I’ve spent a lot of time reading and studying the esoteric arts of Search Engine Optimization (SEO). SEO is the voodoo that seems to make some web sites come up at the top of the lists at Google or Yahoo when people search on certain combinations of words. I long ago came to the conclusion that the real secret is actually rather simple: have good content and get a lot of incoming links to...
We work with a lot of small businesses. But small or large the one question that everyone always asks is: How do I get people to find my web site? Not to be flip about it, but there are two ways: 1) Do a good job providing search engines what they need to have your site show up in organic search results. That is, if someone types in a phrase at Google or Yahoo...
