We Are All Data
Already we feel compelled to post so much of what we do on Facebook in order to validate our activities or to prove how active we are or what scrumptious meals we make. We share our photos, our thoughts, our blog posts. We all (well not all are on Facebook [yet] and Facebook users are not equally compulsive [yet], I realize I am using hyperbole, but it’s getting harder to avoid, is it not?), OK, I do this.
And it’s not just what you normally think of as Facebook. The corporation is sucking in other tools that can be used to share your life data. I’m looking at you Instagram. Now comes news that FB has purchased the activity tracker Moves.
- We may share information, including personally identifying information, with our Affiliates (companies that are part of our corporate groups of companies, including but not limited to Facebook) to help provide, understand, and improve our Services.
“…improve our Services…” can be very broadly interpreted.
We Are All Product
Moves tracks where you go, how fast you go and how long it took you to go there. To the right is an example of my activity for Saturday, April 26, 2014. It graphs that activity to mapping software as well. So, now Facebook knows that much more about me going back to June of last year since the app is in my phone and my phone is with me almost all the time.
While Facebook says it will not integrate Moves, Instagram, WhatsApp and other recently acquire tools into its social graph directly, this doesn’t preclude it from sucking the accumulated data into its vast maw and getting it to line up with all the other stuff I have voluntarily shared. And they can use that data in all sorts of ways to make money. I am the product. We are all the product.
Rage Against the Machine?
I’m really not sure how to think about this. I like Facebook. I love Moves. And this is only the tip of the iceberg of knowledge that Facebook gathers about me. Every time I login somewhere else using Facebook or even just browse the web Facebook is tracking.
And it’s not just Facebook, though it’s arguably the most successful behemoth. The Internet is awash with applications and companies gathering and sharing my data. It’s huge business.
I could unplug. But since I make my living on the Internet, that’s not very practical. I could use counter measures and tools to protect my privacy, but that in itself could be at least a part-time job. Maybe I worry to much. Maybe, instead, I should relax as we will soon have reached that new Eden that Richard Brautigan wrote about in 1967:
“I like to think
(it has to be!)
of a cybernetic ecology
where we are free of our labors
and joined back to nature,
returned to our mammal
brothers and sisters,
and all watched over
by machines of loving grace.“
How are you handling your data/privacy in this brave new world? Comment! Please…
In spite of their recent blog post defending their new non-net neutrality policy, the FCC really is changing course. But don’t believe me. Here, read this post from Stanford’s Center for Internet and Society and decide for yourself.
The question is: What Can We Do About It?
It seems to me that only a change in the law will change the course of the river. That means appealing to a rather dysfunctional Congress.
Update: If you’d like to comment on the new FCC proposed policy, the comment period is open.
I Loves Me Some Netflix. But Come ON!
When Netflix signed a deal with Comcast to pay them extra for faster, more consistent content delivery it was understandable from a business point of view. But it was clear that it violated the principle of network neutrality and that consumers were going to pay for it one way or another.
Sure enough, Netflix just announced it is going to raise rates for new customers, and while existing customers won’t see their rates change for now, as Netflix strikes the same bargains with other service providers it’s bound to happen that all our rates will go up.
FCC: Throwing in the Towel
And guess what, now that the Appeals Court ruled the FCC doesn’t have the authority to enforce Network Neutrality, the FCC has simply decided aw what the heck. Let’s just say we can have multi-tiered service after all.
I think the writing is on the wall. Cable providers are going to continue lose subscribers because of their high cost and bundled packages. People are going to use Netflix, Amazon Prime (which just signed a deal with HBO to stream older content), and Hulu through a Roku or Apple TV device, paying small fees to multiple services in lieu of high fees to a single source.
At least that’s where I’m headed. But then I fear the cable companies will start jacking up Internet service rates. So, we people at the bottom of the food chain will get bit in the ass one way or another.
If you haven’t heard of the Oculus Rift, it’s a newly developed 3D virtual reality device that sits on your face like a large pair of goggles. It’s said to be immersive and quite amazing even at this early stage. It garnered a great deal of attention a few months ago, and then, when Facebook bought it for 2 billion dollars, even more press.
Without personally having the Oculus experience it’s hard to know what the excitement is all about. But clearly something is going on. Then I read this article about an elderly woman diagnosed with cancer, and having a wonderful experience just walking through a demo of a Tuscany village.
The story points the way to future possible uses of such technology beyond gaming. And then I got to imagining a care home where instead of a room full of elderly folks staring at Jeopardy on TV, all the old folks are sitting around with Oculus goggles being tended to by robots made in Japan. They are swaying, and oohing and aahing at the worlds they are experiencing. The robots put ice tea in their hands but it’s not used to wash down a fistful of medications.
Gosh, am I imagining my own future? Could be worse, I guess.