Where are the customers? Are they in a valley? Are they in multi unit housing? The idea is to deploy the correct technology in a specific area.
How many will there likely be? Don’t believe surveys. If you get results, cut it in half. People lie.
What are the geographic limitations? Wireless allows lots of creative solutions. They believe DSL is dead. It will go the way of ISDN.
They aren’t talking about DSL, cable, wireless, satellite. They are talking about high speed Internet access that is technology independent. Use the right tools to solve the specific problem.
Are there any spectral limitations. Use the tools to see what the interference issues will be.
Research
- Are tehre NO other options
- Are poor existing options fixable
- What are typical realistic take rates
- What are realistic cell sizes
- How many customers per base station
- How many base stations are really needed
- Do you need a T-1 or more
One step at a Time
Why
what will broadband do for you
Who wants it
What do they have now
How
What is the best technology
How reliale
Spectrum check
Find ‘tower’ ideas
It doesn’t pay to buy in too big since the technology is changing so rapidly.
Most customers are interested in cheap.
More planning:
Beware the ‘triple play’
Determine what customers need (notice I didn’t say “want”)
Hire help or do it yourself
Where will you get bandwidth – wired, fiber, wireless
Competition, now and in future
One network, multiple networks
Q and A time. Early. Too hard to follow.
Biggest points:
Broadband supports the home based business more than it will serve as an attraction for businesses that might want to move here.
What Rick and Marlon are doing in their regions wouldn’t work here. Howeverer, they could figure out how to make something work. It’s called flexibility. Coming up with a different model. There may be multiple solutions for different regions.
Continuing:
Deployment
Start small
Test the plan
Build in options for future use
Build in options for competitors
Stick to the plan but be flexible if conditions change
Construct to the level of the customer base
We’re done. I am out of here.