Sure. For what search term?
I don’t do a lot ofÂ pure SEO/SEM work. Why? Because I ask too many questions that clients can’t or won’t answer: For what term(s) do you want to be highly ranked? Isn’t the real goal to make more sales or get qualified leads? What kind of traffic are you currently getting? What are your expectations? How much of that traffic comes from organic search results? Where else do you get traffic from? What is the value of your web site and its traffic to your business? Are you willing to change the design and structure of your site to make it more spider friendly? Do you have time (or money to spend) for adding quality content? Do you know what search terms people are using to find you now?
I don’t really expect most small business owners to have the answers to all these questions. But doing a good job at this takes some time and effort, especially if the business is in a competitive market. It’s not black magic. Most of SEO is common sense. But it’s also a long term, ongoing process with no quick fix.
There are 2 metrics that matter in internet marketing: Increased traffic and increased sales. The former does not always lead to the latter. Most people don’t have an understanding of how to track either. If you don’t you’re just throwing money in to a black hole.
Most SEO consultants are little more than salespeople with aggressive sales pitches. The latest black magic trick is to pay a few dollars to get a site to rank #1 in the middle of the day (when it is cheap to do so) on the paid advertisement section of a particular google search and immediately cold call the potential client claiming that their SEO company can force the client ‘s site into a #1 spot. They try to get a deal done quickly before too many people click on the ad and ruin the sales pitch.
It is common for people to think that it is important to rank highly for keywords no matter what the keywords are. This kind of thinking ignores what a particular visitor is really looking for. Consider this blog. If this blog ranked very highly for DIY Electric Vehicles, would this be a good thing? I doubt it. I would imagine that 99% of the people who found this blog looking for DIY Electric Vehicles would not reading about the Bayside Grange breakfast for very long. However, the same case given the keywords “Bayside Grange breakfast” would clearly generate appropriate traffic and have the potential for return visitors interested in your blog.
Your question of “Isnâ€™t the real goal to make more sales or get qualified leads?” is the most important question. A SEO company would never ask that.