The Social Media Landscape
On February 26 I gave a brief presentation co-sponsored by North Coast Small Business Development Center and the Redwood Technology Consortium’s Internet Marketing Group. As the title suggests it was a high level overview of the current state of social media marketing and my opinions on what works and what doesn’t. The slideshow isn’t that informative, but here it is in any case. Links to resources mentioned are below.
- The Pew Survey on Social Media Demographics
- Coming and Going on Facebook (also from Pew)
- Google Alerts
- Google Analytics
- If This Then That
- Social Media Examiner
- Social Media Today
I think the core of my talk is the section on Content Marketing. That’s the new buzzword but for years the mantra has been Content is King and it’s essentially the same concept: Create valuable content whether it’s with a blog, newsletter, training videos, white papers, case studies, even testimonials. Embed that stuff in your site (good for SEO) and then post about those things on as many places and platforms as you can. Social Media Marketing should have 2 goals:
- Get people to market for you: If you provide value they will.
- Drive traffic to your site where you can control the experience (capture leads and/or conduct transactions).
I would love to hear your experiences with making social media marketing effective and efficient. And any great tools you discover along the way. Add your comments below! And as always, please share this post on your networks.